My scholarly and creative work is concerned the design of faith. Here, faith is not synonymous with spirituality or religion, but rather the complete trust that humans place in someone or something. In this context, faith serves as a system of vision for how we all believe what we believe and how that influences our individual agency in complex situations. In environments with multiple perceptions of truth, design serves as a form of rhetoric (Grudin, 2010). This rhetoric permeates our lives and we are constantly bombarded with fragments of information that we assemble into our own personal ideologies. Vilem Flusser, noted media critic and philosopher, claims that design is always a lie and that designers are professional liars (1999). By adopting this assertion, I place myself in an ambiguous space that allows me to continually question the ethical concerns of using design as a rhetorical device to build faith and examine the ramifications of its use in the real world.